Creating Expertise: How Football and Advertising Elevated a Local Firm

January 23, 2014
8:30 AM - 10:30 AM
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Skelly and Loy, Inc.
449 Eisenhower Boulevard, Suite 300
Harrisburg, PA 17111
http://www.skellyloy.com
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The Super Bowl is the biggest day of the year for two things: football and advertising. Harrisburg-based marketing agency, Pavone, knows this, and since they didn't have any clients advertising in the Big Game, they needed to find another way to become a part of the action. They created SpotBowl. Created in 2003 and billed as the nation's largest Super Bowl advertising poll, SpotBowl allows ad fans to sound off about the favorite and least favorite ads. Each year, the award-winning site attracts votes from fans in all 50 states and gives Pavone spokespersons a voice in more than 200 media interviews coast to coast. In this presentation, Pavone will talk about the creative force behind SpotBowl, and how the site has transformed the agency into one of the nation's leading Super Bowl advertising experts.
January 23, 2014
8:30-9:00 Registration and Networking
9:00-10:30 Presentation
Skelly and Loy, Inc.
449 Eisenhower Boulevard
Suite 300
Harrisburg, PA 17111
Cost- $20 Members, $40 Non-members
Program Liaison:
Amy Collins: [email protected]
SPECIAL THANKS TO OUR PLATINUM SPONSOR

SPECIAL THANKS TO OUR GOLD SPONSOR

Cancellation/Refund Policy
Cancellations made 24-hours prior to the event will be fully refunded. Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.
Charitable Contributions Disclaimer
Although payments and contributions to SMPS Central Pennsylvania are not tax deductible as charitable contributions for federal income tax purposes, they may be deductible as business expenses under other provisions of the Internal Revenue Code.