Please visit SMPS Philadelphia's website to register.

The ins and outs of award submissions are unique to each program. This session will break down the local SMPS Marketing Communications Award (MCA) program, covering what you need to know, how to write an entry that will speak to the selection team and make it a viable contender for success in its submission category. This local MCA program provides entrants feedback, setting up your submission for the HQ’s national program. Long-time SMPS member and MCA reviewer, Afton Pascal, CPSM, will walk you through the best practices and lessons learned from the national MCA program and others.

*Note: This year's local MCA submission will be due at the end of November instead of the end of December. 

Learning objectives:

Speaker

Afton Pascal, CPSM
Director, Marketing
McCormick Taylor

Since joining McCormick Taylor in 2007, Afton has played a pivotal role in shaping the firm’s marketing strategy, executing business development plans aligned with company goals, discipline expertise, and regional markets. Recognized for her strategic thinking and collaborative spirit, Afton is passionate about McCormick Taylor’s presence and guiding its future growth. She leads a dynamic team of creative, marketing professionals specializing in market analysis, brand positioning, proposal development, and capture planning.

Afton is a graduate of Penn State University and a firm believer in the benefit of industry organizations. She has served in multiple leadership positions for the SMPS Philadelphia Chapter and was the recipient of the Donna Keller/Cracked Bell Award in 2023. She has served as a juror for SMPS MCAs at the chapter and Society level and has worked with McCormick Taylor's marketing team on the submission of several award-winning SMPS Philadelphia MCA entries. 

Cancellation/Refund Policy

Cancellations made 48-hours prior to the event will be fully refunded.  Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.

Photography Disclaimer

Photos are frequently taken at our chapter events.  The SMPS Central PA Chapter has the right to use photos from our events for any purpose, including but not limited to use in publications, on social media, in the newsletter, promotional materials, or on our website.

Charitable Contributions Disclaimer

Although payments and contributions to SMPS Central Pennsylvania are not tax deductible as charitable contributions for federal income tax purposes, they may be deductible as business expenses under other provisions of the Internal Revenue Code.