Join us for the first of four workshops in the 2026 Marketing Mastery Series presented by Tower Marketing.

Winning work often begins before a proposal is ever written. In today’s competitive landscape, a firm’s brand plays a critical role in shaping how clients perceive credibility, expertise, and fit long before the RFP process starts.

In this session, we’ll explore how firms can build a stronger, more intentional brand through visual identity, messaging, and auxiliary channels that reinforce trust and differentiation over time.

We’ll discuss how websites, social media, content strategy, and overall brand experience influence client familiarity and confidence before the RFP process even begins, along with practical ways firms of all sizes can strengthen visibility, communicate value more clearly, and remain top of mind in competitive markets.

Additional workshops in the series will take place on the following dates:

Cancellation/Refund Policy

Cancellations made 48-hours prior to the event will be fully refunded.  Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.

Photography Disclaimer

Photos are frequently taken at our chapter events.  The SMPS Central PA Chapter has the right to use photos from our events for any purpose, including but not limited to use in publications, on social media, in the newsletter, promotional materials, or on our website.

Charitable Contributions Disclaimer

Although payments and contributions to SMPS Central Pennsylvania are not tax deductible as charitable contributions for federal income tax purposes, they may be deductible as business expenses under other provisions of the Internal Revenue Code.