Enhance Your Career though the CPSM Mentoring & More Program

SMPS Central PA members are welcome to mix and match domain discussions for $15 per class. Even if you already earned your CPSM, you can enhance and ‘brush up’ your knowledge on the marketing domains of practice. All sessions are instructed by CPSM leaders in the industry who will facilitate productive and healthy discussions of the topics.  

A monthly series of brown bag mentoring sessions will focus on each Domain of Practice. In addition, the CPSM exam will be hosted during the summer of 2012.

Bring your lunch and network from 11:30 a.m. to noon (beverages will be provided by Gannett Fleming for each session); each program will begin promptly at noon. Gannett Fleming will host the sessions in its training room located in the Gannett West Building at 209 Senate Ave., Room 260. Directions will be sent to each participant.

A senior marketer who has achieved CPSM accreditation will lead each session.  November's Mentor is Janet Helsel, CPSM, Marketing Director for The EADS Group.  The November 11th Mentoring Session will focus on the second domain of practice, Marketing Plan.

Domain 2: Marketing Plan

The marketing plan is the road map by which a firm determines, specifies, and formulates the strategies to conduct its business development (sales) and public relations activities. One formulates the firm’s marketing plan by: (a) identifying current and anticipated marketing trends, opportunities, and problems; (b) helping to develop the firm’s long-range strategic plan; (c) developing recommendations on market opportunities, prospective clients, goals, and strategies; and (d) preparing and implementing action plans, schedules, and marketing budgets.

Knowledge Areas

• SWOT of firm and personnel
• Elements of strategic plans, marketing plans, and business plans
• Techniques for facilitating the planning process
• Cost/benefits of various marketing techniques
• Basic management principles
• Elements of an internal marketing audit
• Methodologies for budget development
• Basic accounting principles
• Cost tracking and control procedures

Skill Set

• Analyze research data related to past, current, and prospective markets and relevant corporate experience
• Participate in the firm’s strategic planning
• Select target markets based on research results
• Create a marketing plan, including specific goals, objectives, strategies, action plans, and schedules for each target market
• Manage implementation of the firm’s marketing plan
• Evaluate and report progress in implementing a marketing plan and revise goals, objectives, and priorities as appropriate
• Create a marketing budget
• Manage a marketing budget

CPSM Mentoring: 2011 - 2012 Schedule:

October 14 - Domain 1: Marketing Research

November 11 - Domain 2: Marketing Plan

December 9 - Domain 3: Client and Business Development

January 13 - Domain 4: SOQs/Proposals

February 10- Domain 5: Promotional Activity

March 9 - Domain 6: Information, Resource and Organizational Management

April 13 - Study Session: Domains 1 through 3

May 11 - Study Session: Domains 4 through 6

June 8 - CPSM Exam

Cost Information:

To mix and match the sessions, the cost is $15 a session.  The cost of the CPSM exam, study materials and application fee is not included. The program is open to SMPS members only.

SMPS Central Pennsylvania Chapter CPSM Liaison:

Ali Detar, CPSM, Manager, Corporate Communications & Marketing

Gannett Fleming, Inc.

Phone: (717) 763-7212 Ext. 2272

Email: [email protected]

To learn more about certification, please visit SMPS's national website at www.smps.org.

 Cancellation/Refund Policy

 Cancellations made 24-hours prior to the event will be fully refunded.  Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.

  Charitable Contributions Disclaimer

Although payments and contributions to SMPS Central Pennsylvania are not tax deductible as charitable contributions for federal income tax purposes, they may be deductible as business expenses under other provisions of  the Internal Revenue Code.