Leverage Your Skills: Build Value for Your Firm (and Your Career) Beyond the Marketing Role
June 21, 2011
2:00 PM - 3:30 PM
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Alexander Building Construction Co.
315 Vaughn Street
Harrisburg, PA 17110
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Leveraging Your Skills: Building Value for Your Firm (and Your Career) Beyond the Marketing Role
SMPS Central PA Members Benefit: Free SMPS Webinars!
Members and non-members alike can take advantage of this no-cost/low-cost training opportunity, as SMPS Central PA hosts a site for the viewing of SMPS National's next webinar:
As a marketer or business developer, are you adding value to your organization beyond your traditional role? This 90-minute Webinar will present multiple strategies for marketing and business development professionals at all levels to add value to their organizations. Exploring underlying concepts such as leadership, specific marketing skills, and the "softer side," participants will be challenged to take a hard look at their position, work ethic, and firm. A series of recommendations, ideas, and questions will help participants view their work and their position in innovative ways.
Learning Objectives:
During this Webinar, you will learn how to:
- Evaluate your unique skill set and explore how these skills can be used to assist in efforts beyond traditional marketing
- Improve your position and perceived value as a marketer in your firm
- Assess your marketing career path and apply concepts that will help you achieve a greater role in an organization, or in your next position
About the Speaker
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Rachel Yoka, LEED AP, CPSM, is Vice President of Strategic Business Planning and Sustainability at Timothy Haahs & Associates, Inc. Rachel spearheads national and international marketing efforts to promote and expand the firm's parking, planning, and design services and leads the firm's sustainability initiatives. Rachel joined the firm eight years ago as Marketing Coordinator, then transitioned through a Marketing Manager position to her current role. She will be President of the SMPS Philadelphia Chapter from 2011-12. Beyond SMPS, Rachel serves on the Management Committee of ULI Philadelphia, as co-chair of the International Parking Institute's Sustainability Committee, and as Certification Chair of the Green Parking Council. |
CEU Credits
SMPS webinars are approved for 1.5 hours of Certified Professional Services Marketer (CPSM) CEUs and AIA LU Hours. Recordings of SMPS webinars are approved for 1.5 hours of CPSM hours only.
Our Host:
Alexander Building Construction Co.
315 Vaughn Street, Harrisburg, PA 17110
Contact: Lauren Herman (717) 234-7041 [email protected]
Charitable Contribution Disclaimer
Although payments and contributions to SMPS Central Pennsylvania are not tax deductible as charitable contributions for federal income tax purposes, they may be deductible as business expenses under other provisions of the Internal Revenue Code.
Tickets
$0.00 Member Registration (free!)
$10.00 Non-Member Registration
