Disruption is everywhere.  Nearly every aspect of an A/E/C firm's business has been impacted, requiring significant change to business as usual.  So why is marketing often the lone exception? It doesn't have to be this way.

It's time to move past an antiquated view of marketing as a reactionary, proposal-generating support department and instead view it as the strategic, differentiating, revenue-generating lifeline it should be.  Professional services marketers long to play a larger, more strategic role in positioning their firms for new business - well beyond typical proposal and interview support.

But while marketers and forward-thinking principals understand disruption is needed, some questions persist:

• What does change look like?
  
  
• How do you gain buy-in from firm leadership?
  
  
• What marketing strategies and tactics are other business-to-business industries using that our industry should be?
  
  
• How should a modern A/E/C marketing department proactively and strategically support their firms?

This presentation is designed to help attendees answer these and other difficult questions by providing tangible and practical solutions to transforming the norm.  Participants will discover "growth hacking" way to strengthen their firm's marketing program, with proactive, client-focused initiatives that can be tracked, measured, and tied back to the firm's strategic objectives and bottom line.

This game-changing content is geared to ALL levels of marketers, including coordinators, managers, directors, and CMOs.  If you're passionate about learning and setting the standard for best practices in your firm, don't miss this!

Learning objectives:

• Participants will define the role of marketing should play in their firm's business development efforts and be able to communicate to firm leaders what marketing changes are needed and why.
  
  
• Participants will discover strategies and tactics from other industries that can work for their firms.
  
  
• Participants will learn actionable ideas that can transform their marketing from overhead to revenue generator.

Tuesday, December 12, 2017

Registration / Networking
11am - 11:30 am

Networking Lunch
11:30am - 12:00pm

Presentation
12:00pm - 1:15pm

Q&A / Discussion
1:15pm - 1:30pm

 Click HERE to see who's attending! 

About the Speaker

Tim Asimos, CPSM
Vice President & Director of Digital Innovation
circle S studio

Tim Asimos is a recognized authority and catalyst for change in A/E/C marketing, providing keen insights on modern marketing principles and an uncommon perspective gleaned from more than 15 years of experience both inside and outside the industry.  As Vice President and Director of Digital Innovation at circle S studio, Tim leads the marketing, lead generation, account-based marketing and marketing technology.  A national speaker and syndicated blogger, Tim's expertise has been featured in numerous industry publications, webinars, programs and conferences around the country.  Tim is a longstanding SMPS member and a Certified Professional Services Marketer (CPSM).  He's also a member of the American Marketing Association and is a Past President of the Richmond, Virginia chapter.

THANK YOU TO OUR SPONSORS!

Annual Gold Sponsors:

Annual Silver Sponsors:

Annual Bronze Sponsors:

Boyle Construction, Inc. 

Buchart Horn, Inc.

Benchmark Construction

In-Kind Sponsors:
Kinsley Education Center
SKELLY and LOY, Inc.

Cancellation/Refund Policy

Cancellations made 24-hours prior to the event will be fully refunded.  Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.

Photography Disclaimer

Photos are frequently taken at our chapter events.  The SMPS Central PA Chapter has the right to use photos from our events for any purpose, including but not limited to use in publications, on social media, in the newsletter, promotional materials, or on our website.

Charitable Contributions Disclaimer

Although payments and contributions to SMPS Central Pennsylvania are not tax deductible as charitable contributions for federal income tax purposes, they may be deductible as business expenses under other provisions of the Internal Revenue Code.