SMPS Central PA Member Benefit:  Free SMPS Webinars!

Members and non-members alike can take advantage of this no-cost/low-cost training opportunity, as SMPS Central PA hosts a site for the viewing of SMPS National's next webinar, titled:

"Using the Web to Brand Your Firm: Client and Consultant Recount a Major Web Site Overhaul"

Your firm's Web site is your brand on demand: It's likely the first place anyone goes to learn about your company, as well as the best place to make a statement about who you are. Your site should define your firm's differentiating capabilities and work processes, communicate your unique experiences, engage your target audiences, position you as an industry leader, and tell your brand story.

This 90-minute Webinar will recount the story of the revitalization of the Mead & Hunt Web site and the update of its brand identity, told from the perspectives of both the client and creative consultant. The presentation will illustrate the importance of using research to define brand and explain how the results of research can directly translate to meaningful graphics and the overall Web design.

This case study will describe the overhaul process and define the creative tools that directed the design evolution/transformation. It also will detail how a strong collaboration between branding firm and client can result in a more effective outcome that saves considerable time and expense in Web site build-out and ongoing content management.

This Webinar is ideal for marketing and business development professionals who have responsibility for defining and communicating their company's differentiating capabilities.

Learning Objectives

During this Webinar, you will learn how to:
• Define the process to identify your firm's brand attributes
• Bring your firm's brand to life on the Web with five keys
• Outline the key strategic planning documents needed before design begins
• Understand the value of user-centered Web site
• Develop an action plan to strategically update your Web site to be your brand on demand
• Discuss the need for carefully considered content management and optimization

About the Speakers

Kary Beck, Corporate Communications, Mead & Hunt, Inc.
Kary Beck has 30 years of marketing, public relations, and communications experience. In her current role, she facilitates the development of the annual report, business plan, and strategic plan for Mead & Hunt. She is responsible for corporate marketing and media relations plus the company Web site, Twitter, and LinkedIn sites. Throughout her career, Kary has led the development of several branding efforts including the research and analytics. She has designed logos, stationery, and collateral materials after establishing graphic design and writing style standards. She has successfully created marketing campaigns that have included surveys; direct mail; e-blasts telemarketing; personal visit scripts; presentation portfolios; interactive event Web sites; and editorial and paid print, radio, and television coverage. Currently, she is working on a SoMe training program and developing brand ambassadors.

www.LinkedIn.com/in/karybeck

www.Twitter.com/karybeck

John Thiel, Principal + Creative Director, THIEL Design
As one of the Midwest's leading branding consultants, John Thiel is a specialist in brand identity and integrated marketing communications that help to enhance an organization's image and drive revenue. He has devised and orchestrated branding programs for local, national, and international organizations in a wide variety of industry categories. He is a frequent speaker to business organizations on the value of design as it relates to brand identity and integrated marketing communications, including Web site development.

John's firm has extensive experience in working with A/E/C firms, and his educational background in architecture gives him specific insights in the marketing of A/E/C organizations. In over 30 years of experience, John has designed and developed many award-winning brand identity systems, Web sites, communications programs, advertising campaigns, annual reports, social media campaigns, trade show displays, and environmental signage. He continues to lead the firm in the strategic development of marketing communications components that help to establish a competitive brand advantage. John has been a member of SMPS Wisconsin since 2009, and THIEL has been a frequent sponsor of SMPS events and provided professional development speakers and staff on key committees.

www.LinkedIn.com/in/TheBrandArchitect

www.Twitter.com/thinkfeelthiel

CEU Credits

SMPS webinars are approved for 1.5 hours of Certified Professional Services Marketer (CPSM) CEUs and AIA LU Hours. Recordings of SMPS webinars are approved for 1.5 hours of CPSM hours only.

Our Host

C.S. Davidson, Inc.
50 N. Duke Street, 4th Floor
York, PA 17401
717-814-4505
Contact: Kristi Reichard, [email protected]

Parking
Limited Visitor Parking is available for free in the marked spaces immediately in front of 50 N. Duke Street. Additional parking is available at the Market Street garage (just around the corner from 50 N. Duke Street; for directions to the Market Street Garage, please use the address 41 E. Market Street) or at metered on-street spaces in the surrounding area.