How is persuasion different than selling?  How can we as sales and marketing professionals take the Scientific Laws of Persuasion and use them in the Marketing to Leads to Sales process?  In this interactive session by Kae Wagner, President of North Star Marketing, we will explore the work of Dr. Robert Cialdini, who has spent years studying persuasion and has defined the 6 Laws of Persuasion and Influence.  You'll learn how to apply these laws to your marketing messaging and your sales process.  While somewhat controversial, Dr. Cialdini's work is eye-opening and reflective of true human nature.  Dig into these laws in advance by watching this video: -be prepared for some mind-bending conversation!

Tuesday, May 2, 2017

Registration
8:30 a.m. - 9:00 a.m.

Interactive Presentation
9:00 a.m. - 10:30 a.m.

$25 SMPS Members
$40 Non-Members

Click HERE to see who's attending!

Guest Speaker 

Kae Wagner, President
North Star Marketing

Kae is the President of North Star Marketing, which she founded in 1989.  She is also the founder of an Employee Engagement program called Real People | Real Results.  Kae helps businesses of all sizes grow their companies through smart and effective digital marketing strategies and by increasing Employee Engagement.

Kae is a two-time author and writes on business themes, sales and marketing strategies and Employee Engagement processes.  She also speaks to business audiences about Digital Marketing, Social Media and Employee Engagement and the Millennials.

THANK YOU TO OUR PROGRAM SPONSOR!

THANK YOU TO OUR ANNUAL SPONSORS!

Platinum Sponsors:

Gold Sponsors:

In-Kind Sponsors:
Cornerstone Coffeehouse
Kinsley Education Center
JDB Engineering, Inc.
SKELLY and LOY, Inc.

Cancellation/Refund Policy

Cancellations made 24-hours prior to the event will be fully refunded.  Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.

Photography Disclaimer

Photos are frequently taken at our chapter events.  The SMPS Central PA Chapter has the right to use photos from our events for any purpose, including but not limited to use in publications, on social media, in the newsletter, promotional materials, or on our website.

Charitable Contributions Disclaimer

Although payments and contributions to SMPS Central Pennsylvania are not tax deductible as charitable contributions for federal income tax purposes, they may be deductible as business expenses under other provisions of the Internal Revenue Code.