SMPS Central PA Members Benefit:  Free SMPS Webinars!

Members and non-members alike can take advantage of this no-cost (to members) / low-cost (for non-members) training opportunity, as SMPS Central PA hosts a site for the viewing of SMPS National's next webinar:

Defining Your Competitive Differentiators

Many A/E/C firms claim to offer excellent client service and a wide variety of expertise to serve their clients' needs. In today's competitive climate, how do you ensure that your firm consistently wins work? If your firm is struggling with not being selected for work you know it can do, you need to focus on what sets your firm apart from the competition. Outstanding client service and a depth of expertise are no longer unique qualifiers; they are simply the threshold of experience that clients demand today. How can you talk about your firm in ways that really stand out as clear differentiators?

This 90-minute Webinar will equip you with tools to define your firm's competitive differentiators and communicate their value to your clients. You will learn four areas, called Differentiation Circles, in which you can compare and contrast your firm with the competition. Understand how to research and define these areas, and find ways to make them work in your sales and marketing process. Once your clients understand what makes your firm truly different, you are no longer competing on price alone.

Learning Objectives

• Listen to what really matters to your clients and not what you think matters.
• Discern your firm's key value differentiation and learn how to integrate it into your sales and marketing process.
• Use research to define your firm's experience and translate it into unique client value.

Host Contact:  Lauren Herman, 717.234.7041 or [email protected]

Register Soon - Space is Limited!